According to research, if your business contacts the lead within 5 minutes, then it will boost the chances of conversation rate up to 9 times. But it is not easy to do so, and there are so many challenges a business may come across. But in this case, a good lead distribution software allows the business to assign the leads to the team.
This can be through the website, chat, social media, emails, events, or different sources. After capturing the leads, the lead distribution system will ensure the quality and check whether the lead matches the requirements of the business.
In simple words, lead distribution aims to reduce the time taken to contact and boost the conversion rate. Here are some of the features of it.
Automation
When a lead comes to the system, the manager is required to check the leads and their quality. This process can be too long, and it reduces the chances of conversion. There are thousands of leads coming to the system in a day, and it’s difficult to keep track of all of them. But with the automation feature, the job of the sales team becomes easier. The long process can be eliminated by assigning the leads based on the business requirements.
Availability based distribution
In a business organization, there is a chance that the person to which the lead is assigned may not be in the office. He may be out of town or on vacation, which means there will be no immediate response to the lead. The business will not be able to meet the 5-minute target as well. That is why a system is required if the person is available or not. In this way, the person who is available will be assigned new leads.
Quality based distribution
What if a lead will bring a scam or a rookie to the office? In this case, it will have a negative impact on the business. That’s why checking the quality of the lead is very crucial, and the lead should be assigned to the right person. It’s not only about the lead but also the quality of the salesperson matter as well which distributing leads.
Zip-based distribution
This is one of the most common and important distribution requirements. If your business operates around the globe or country, then this feature is vital. Lead from Australia assigned the team in the US will only waste the resources and time. That is why it is important to have geography-based distribution.
Instant notification
Instant notification is crucial to ensure the lead gets to know when he/she is assigned. This will help to increase the conversion rate, and the business will not miss out on an opportunity to follow up the lead. This feature can be vital for a big business organization with a large lead flow.
Lead tracking
After the assignment of the lead, you need to check how the lead moves along in the sales funnel. You need to have access to every little information on the lead. You must know the pages, the lead visits, and time spent on each page, and the communication the lead has with your sales team. All these things will make sure to have a smooth operation.
Detailed report
It is important for the manager to know that how the team is handling the leads that are assigned to them. You will get a detailed report on how quickly the follow-up happened and the efficiency rate as well.
PingTreesSystems is one of the best lead distribution software and system. It has helped many businesses to boost their sales within a short period of time.
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